Mobility. Mobile. Go!
According to Ericsson by 2019 the number of smartphone subscribers is expected to increase from current 1.9 billion users to 5.6 billion. This is almost 4 billion more smartphone users in only 5 years. Mobile data traffic is expected to grow 45% and global smartphone traffic will increase 10 times.
This increase will be highly influenced by smartphone prices. Numerous companies are now producing low cost smartphones; consumers don’t necessary need Apple iPhone 6 that is quite expensive. Also the big growth of smartphone users is influenced by developing markets in Asia. India is currently the fastest growing market for smartphones. There is also a significant increase in Africa and Latin America.
Check the full mobilty report issued by Ericsson in June 2014 on PDF http://bit.ly/1kFCEeD
Even Facebook, the big-box chain of social networking, realizes its problem of content oversaturation and the trend towards granularity and mobile tribes. The company has doubled down on developing its mobile suite (where most of the company’s active power users live, and where the ad dollars are most brisk) and “unbundling the big blue app,” according to CEO Mark Zuckerberg.
“I think on mobile, people want different things,” Zuckerberg told The New York Times. “Ease of access is so important. So is having the ability to control which things you can get notifications for. And the real estate is so small. In mobile, there’s a big premium on creating single-purpose first-class experiences.”
The internet is a fast-growing space, with 2.4 billion people set to use it by the end of 2013. Reports suggest that this figure is likely to grow to 3.4 billion by 2016, and as many as 5.4 billion by 2025. It is estimated that the 2025 figure will equate to approximately 66% of the world’s population by that point. Naturally, as the internet expands, so too will the number of internet-enabled mobile devices. In 2013, it is thought that 17% of all connections to the internet have been made by mobile devices. Fast forward to 2015 and this figure rises to 80%.
In 2012, 60 million people connected to the internet using a mobile 4G connection, but by 2017, this will have rocketed to 992 million. Meanwhile, 81,442,000,000 apps will be downloaded in 2013, compared with 309,606,000,000 in 2016.
Mobiles are increasingly being seen as the natural replacement for credit and debit cards, and it’s easy to see why when reports suggest that 50% of all transactions will be made by mobile by the close of this decade. However, it’s worth noting that mobile transactions are already a large part of our lives, with 200 million mobile payments made in 2012 (worth $163bn), 245 million payments estimated by the end of 2013 ($235bn), and 450 million payments predicted in 2017 ($721bn).
Consider this, the mobile ecosystem overall was thought to be worth $1,551bn last year – a figure that is set to rise to $1,951bn by 2017. Now do you think mobile is the key to success?